AllTrails Summer Update

As lead copywriter, I worked closely with our marketing team and product team to weave together a holistic story that would announce our three major updates just in time for summer adventures. Working alongside our agency partners Avocados and Coconuts, our in-house team crafted feature videos, paid media assets, email, social assets, and a landing page to coincide with the TV spot.

Video

Individual feature go-to-market

Collaborated with a brand designer and motion designer to create GTM feature playbooks and messaging frameworks.